http://www.philbonnell.com philbonnell Tue, 24 Apr 2012 09:58:17 +0000 http://www.philbonnell.com en http://www.philbonnell.com/CSAE-Bookstore http://www.philbonnell.com/following/philbonnell.com/CSAE-Bookstore Tue, 24 Apr 2012 09:58:17 +0000 philbonnell 739913 <img src="http://payload.cargocollective.com/1/1/60755/739913/csae1.jpg" width="670" height="734" width_o="1096" height_o="1202" src_o="http://payload.cargocollective.com/1/1/60755/739913/csae1_o.jpg" data-mid="3487812" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/60755/739913/CSAE.jpg" width="670" height="764" width_o="1096" height_o="1250" src_o="http://payload.cargocollective.com/1/1/60755/739913/CSAE_o.jpg" data-mid="3487813" border="0" align="left"/> http://www.philbonnell.com/ING-Direct-Unmortgage http://www.philbonnell.com/following/philbonnell.com/ING-Direct-Unmortgage Tue, 24 Apr 2012 09:29:53 +0000 philbonnell 839819 <img src="http://payload.cargocollective.com/1/1/60755/839819/ing-unmortgage1.jpg" width="658" height="435" width_o="658" height_o="435" src_o="http://payload.cargocollective.com/1/1/60755/839819/ing-unmortgage1_o.jpg" data-mid="4001755" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/60755/839819/ing-unmortgage.jpg" width="658" height="590" width_o="658" height_o="590" src_o="http://payload.cargocollective.com/1/1/60755/839819/ing-unmortgage_o.jpg" data-mid="4001754" border="0" align="left"/> http://www.philbonnell.com/ING-Direct-Pantone-ad-unit http://www.philbonnell.com/following/philbonnell.com/ING-Direct-Pantone-ad-unit Tue, 24 Apr 2012 09:29:51 +0000 philbonnell 839797 <img src="http://payload.cargocollective.com/1/1/60755/839797/ING-pantone.jpg" width="658" height="610" width_o="658" height_o="610" src_o="http://payload.cargocollective.com/1/1/60755/839797/ING-pantone_o.jpg" data-mid="4001710" border="0" align="left"/> http://www.philbonnell.com/Michelinas-com http://www.philbonnell.com/following/philbonnell.com/Michelinas-com Tue, 24 Apr 2012 09:29:11 +0000 philbonnell 839965 <img src="http://payload.cargocollective.com/1/1/60755/839965/michelinas-01.jpg" width="658" height="589" width_o="658" height_o="589" src_o="http://payload.cargocollective.com/1/1/60755/839965/michelinas-01_o.jpg" data-mid="4002224" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/60755/839965/michelinas-pages.jpg" width="658" height="420" width_o="658" height_o="420" src_o="http://payload.cargocollective.com/1/1/60755/839965/michelinas-pages_o.jpg" data-mid="4002225" border="0" align="left"/> http://www.philbonnell.com/John-Hancock-Microsite http://www.philbonnell.com/following/philbonnell.com/John-Hancock-Microsite Tue, 24 Apr 2012 09:27:33 +0000 philbonnell 737113 <img src="http://payload.cargocollective.com/1/1/60755/737113/jh1.jpg" width="670" height="424" width_o="812" height_o="514" src_o="http://payload.cargocollective.com/1/1/60755/737113/jh1_o.jpg" data-mid="3473409" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/60755/737113/JH2.jpg" width="670" height="423" width_o="813" height_o="514" src_o="http://payload.cargocollective.com/1/1/60755/737113/JH2_o.jpg" data-mid="3473411" border="0" align="left"/> http://www.philbonnell.com/TELUS-MyFaves-Digital-Signage http://www.philbonnell.com/following/philbonnell.com/TELUS-MyFaves-Digital-Signage Tue, 24 Apr 2012 09:27:25 +0000 philbonnell 723685 Digital Signage, "Coast to Coast" from Phil Bonnell on Vimeo. Digital signage was one of the regular gigs on the TELUS account at Teehan+Lax. Our client would brief us (with TAXI, media experts, BIMM, etc) on any given rate or product promotion and we would all come up with media-relevant answers to their communications problems. <img src="http://payload.cargocollective.com/1/1/60755/723685/myfaves1.jpg" width="670" height="424" width_o="812" height_o="514" src_o="http://payload.cargocollective.com/1/1/60755/723685/myfaves1_o.jpg" data-mid="3404780" border="0" align="left"/> More than a few times we needed to resist our agency partners' urge to simply place a broadcast spot into digital out of home (DOOH) buys. The problem with porting TV creative to DOOH is, of course, that digital signage is currently mute. With the MyFaves5 program, we needed a compelling (silent) solution to sell one of their more complex plans: Talk to any 5 friends from Vancouver Island to St John's for one low rate. <img src="http://payload.cargocollective.com/1/1/60755/723685/myfaves2.jpg" width="670" height="422" width_o="813" height_o="513" src_o="http://payload.cargocollective.com/1/1/60755/723685/myfaves2_o.jpg" data-mid="3404782" border="0" align="left"/> At the time, the TELUS mascot (or "critter" as it's know internally) was a fish. Fish are notoriously bad at taking direction. Access to footage was also difficult so we decided to model the fish in 3D Studio max and animate them ourselves. The result was one of the more elegant pieces of DS that we produced for TELUS: a story of one fish "talking" into a tin-can-phone on the west coast, the string winding across the prairies and central Canada and ending up in the maritimes with his Fave 5. <img src="http://payload.cargocollective.com/1/1/60755/723685/fish.jpg" width="670" height="347" width_o="1008" height_o="523" src_o="http://payload.cargocollective.com/1/1/60755/723685/fish_o.jpg" data-mid="3438065" border="0" align="left"/> Digital Signage, "Coast to Coast" from Phil Bonnell on Vimeo. Digital signage was one of the regular gigs on the TELUS account at Teehan+Lax. Our client would... http://www.philbonnell.com/Forex-com http://www.philbonnell.com/following/philbonnell.com/Forex-com Tue, 24 Apr 2012 09:27:09 +0000 philbonnell 737189 <img src="http://payload.cargocollective.com/1/1/60755/737189/Forex.jpg" width="658" height="480" width_o="658" height_o="480" src_o="http://payload.cargocollective.com/1/1/60755/737189/Forex_o.jpg" data-mid="3473968" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/60755/737189/Forex2.jpg" width="658" height="464" width_o="658" height_o="464" src_o="http://payload.cargocollective.com/1/1/60755/737189/Forex2_o.jpg" data-mid="3473970" border="0" align="left"/> http://www.philbonnell.com/MGD-TSN-ca-Raptors-Sponsorship http://www.philbonnell.com/following/philbonnell.com/MGD-TSN-ca-Raptors-Sponsorship Tue, 31 Jan 2012 09:08:21 +0000 philbonnell 839975 <img src="http://payload.cargocollective.com/1/1/60755/839975/molson-basketball.jpg" width="658" height="648" width_o="658" height_o="648" src_o="http://payload.cargocollective.com/1/1/60755/839975/molson-basketball_o.jpg" data-mid="4002248" border="0" align="left"/> http://www.philbonnell.com/John-Hancock-the-future-is-yours http://www.philbonnell.com/following/philbonnell.com/John-Hancock-the-future-is-yours Tue, 31 Jan 2012 09:07:07 +0000 philbonnell 840280 <img src="http://payload.cargocollective.com/1/1/60755/840280/JH-Stories02.jpg" width="658" height="1182" width_o="658" height_o="1182" src_o="http://payload.cargocollective.com/1/1/60755/840280/JH-Stories02_o.jpg" data-mid="4003756" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/60755/840280/JH-stories01.jpg" width="658" height="1182" width_o="658" height_o="1182" src_o="http://payload.cargocollective.com/1/1/60755/840280/JH-stories01_o.jpg" data-mid="4003753" border="0" align="left"/> http://www.philbonnell.com/Nike-RunTO http://www.philbonnell.com/following/philbonnell.com/Nike-RunTO Tue, 31 Jan 2012 09:06:21 +0000 philbonnell 840126 <img src="http://payload.cargocollective.com/1/1/60755/840126/runto.jpg" width="657" height="419" width_o="657" height_o="419" src_o="http://payload.cargocollective.com/1/1/60755/840126/runto_o.jpg" data-mid="4002926" border="0" align="left"/>